Azimut-Benetti Group unveils New Organization in Business Lines
The Italian Company has chosen the Miami boat show to present its new advanced organizational solutions, following a business model which, in the wake of profound changes in the boating industry, puts the client and his expectations in the center of the process.
The new organisation calls for activities to be divided into 3 main lines of business: YACHTS (boats up to 30 metres), MEGAYACHTS (boats over 30 metres), and YACHTIQUE (strategic services for the owner).
The main change concerns the Azimut Grande Collection of planning boats over 30 meters with a wide possibility of customization introduced in US last year at the Miami show, the range of products that sees in the American market its natural positioning.
Thanks to the experience of Vincenzo Poerio, long-time manager of the Company, CEO of Benetti for the past 18 years, now called to head the Megayacths Business Line, Azimut Grande Collection will apply the business model already in use at Benetti (Italian-style relationship management and custom solutions) to reinforce the tailor-made approach that typifies boats of this size.
The new organization gives full expression to the company’s desire to continue to keep its leading position in all key markets, as strengthened by its track record of financial stability.
In fact the Azimut Benetti Group is the company in the nautical industry having the strongest leadership in the emerging markets: this is demonstrated by the success collected in China, as recently highlighted in the latest number of China Boating, the most authoritative Chinese nautical magazine, defining Azimut as the first player of the country. Lastly the creation of an important nautical pole in Brazil, opened last June 2010, which, once at full capacity, will be the biggest covered yard at worldwide level.
Category: Shipyard News
Comments (0)
Trackback URL | Comments RSS Feed
There are no comments yet. Why not be the first to speak your mind.